Want to be in a music video? TikTok goes colour crazy to launch the new PowerBeats Pro headphones
Beats has cameoed in some iconic music videos – but Gen Z aren’t just watching, they’re creating.
So we partnered with pop provocateur Ashnikko to co-create the music video for her new single Daisy on TikTok.
Written for the campaign, the track celebrates colour and self-expression.
Ashnikko launched four TikTok challenges tied to the new Powerbeats Pro colours, calling on targeted Gen Z communities to take part.
The best entries, handpicked by Ashnikko and Beats, were featured in her final film.