Is your bank using your money to destroy the planet?
Your bank could be financing fossil fuels. The Co-operative Bank hasn't for over 20 years.
The Co-operative Bank needed to reaffirm its position as the UK’s original ethical bank.
With a modest budget and a genuine point of difference – it hasn’t invested in fossil fuels for over 20 years – we launched the "Withdraw From This" campaign.
We created live, in-camera projections featuring real passersby to expose the harmful practices their banks could be funding without them realising.
Current Account applications increased by 33%, and SME Business banking saw a 143% boost in traffic to Business Current Account pages.
And crucially, The Co-operative Bank reclaimed its #1 position as the UK’s most ethical high street bank.