We used the power of trance music to hypnotise haters into ditching sugary spreads and reaching for Marmite instead.

We created Hypnobeat, a scientifically-proven track that uses sensorial sound techniques to make Marmite taste sweeter to haters.

Our breakfast banger is a collab between Professor Barry C. Smith, Director of Sensorial Studies at University College London, and trance producer Billon. It uses sounds and frequencies that enhance sweetness, a phenomenon known as ‘sonic seasoning’.