Knorr wanted to inspire young families to live a more adventurous life through their recipes. Problem is, no one wants to be told how to have a good time by a stockpot.
They’ve been there, done that, and got the Insta to prove it. So we used their posts as a rich source of data to create the world’s first pop-up restaurant where you quite literally eat your feed.
The restaurant was powered by our AI tool, which analysed your Instagram feed to serve a personalised menu inspired by your past experiences.
Whether you’d been hiking in the Atlas Mountains or sunning yourself in Greece, Eat Your Feed turned your memories into meals – encouraging you to relive the good times at home with Knorr.
