The Marmite Gene Project proved that your genetics determine whether you love or hate the sticky stuff.
We went a step further and used technology to get families up and down the country to discover exactly how much.
The solution was TasteFace; a high-fun, high-tech experience that gets families of Marmite lovers (and haters) to open a jar and try it again.
Emotion-analysing AI tells them just how much of a lover they are (or aren’t) as they taste Marmite, then spits out a selection of personalised GIFs for them to share their ‘official’ result on their socials.
Over 550K people have visited TasteFace, 132K samples were requested, and sales increased 60% in Tesco. Nice one, science!
