Vaginas are brilliant. They birth babies, have orgasms, and even clean themselves

But we’re not taught openly about them. In fact, we’re made to feel ashamed of them. And this lack of knowledge leaves young people furtively turning to Doctor Google when something doesn’t feel right.

So we created Vagina High – a bold, shame-free education delivered on TikTok by expert creators in vaginal health, psychology, and body positivity.

The Brazilian pilot featured 28 engaging lessons, from the colour spectrum of discharge in art class to how the vagina self-cleans in chemistry.

Its success led to a global rollout in the UK, Australia, and Canada, and inspired IRL school resources in collaboration with PSHE.

The campaign generated 43 million video views, gained 210,000 channel subscribers – equivalent to filling 17,500 classrooms – and led to the de-censorship of the word vagina on TikTok.

Vaginas are brilliant. They birth babies, have orgasms, and even clean themselves

The campaign generated 43 million video views, gained 210,000 channel subscribers – equivalent to filling 17,500 classrooms – and led to the de-censorship of the word vagina on TikTok.

Cannes Lions Social & Influencer Shortlisted

Cannes Lions Healthcare Shortlisted

The Drum DADI Healthcare + Pharma

The Drum DADI Chairs Award

Independent Agency Awards Best Use of Social Media

Independent Agency Awards Creative for Good

Purpose Awards Shortlisted

Let's work together

Let's work together